A very creative and descriptive name for a service I recently got to know about. I also signed up and look forward to participate in their program. It is a program that pays bloggers to post their ideas about advertisers' products or sites. 
What was really interesting and different about them, is that they don't have rigid rules for discussing the featured products.

"You do not have to necessarily endorse the advertiser's website products or services, just mention them in your blog. You can relate to in your own life, review the site, compliment or even complain about it, it is entirely up to you."

But their strategy seems to be based on links, since they require no less than three links pointing to the website reviewed, which is mainly aimed at generating traffic, and more importantly improve the rank of that site. I read on the JustMakeMoneyOnline Blog that they are also promoting a new innovative advertising service for bloggers based on video ads.
It's very easy to register for this service, and they alert bloggers for the available tasks in which they can participate.