Ads

Apple's Discount Byte

Posted May 1, 2007 - 10:20pm by elias

apple discount ad

Perfect simplicity and clarity! Everybody knows Apple's logo, with one bite taken from it.
This ad very cleverly shows "another" bite, showing the discount.
This is an example where the communication is very comfortable for the reader to get. It is as simple as possible, "but not simpler" as Einstein says.

Undo the Scribbling onYour Face With Olay

Posted March 22, 2007 - 8:48pm by elias

Whoever made this ad is a genius. The shapes of the computer keys fit perfectly well with the shape of the bottle. The relative positions are exactly as they are on the keyboard, and most importantly pushing Ctrl-Z will "undo" the last action you did. This is what Olay is claiming. They will undo whatever was done on your face.
Brilliant!